Nike will never let this happen unless they know for sure he will get 50s on all three dunks and win the first-prize in remarkable fashion. This is why Lebron James will always continue to say he is "on the fence" at participating in the NBA dunk contest:
The dunk contest does not matter, because it is just one-trick ponies going out there and attempting to make their short-lived NBA career into a accolade legend by making a classic Youtube show dunk. Lebron James is watching this and saying, "I know I can beat this but what is the real benefit for me and Nike?"“I have thought about it before and a few times in the past I kind of had an ankle injury that kind of kept me out of it and a couple of times I was just like, ‘You know what, I’m going to go in here and rest my legs for this weekend and then get back to the regular season,” James said. “But, I mean, they say a lot of the greats have done it and I’ve watched it over the years.”
“I don’t know, I’ll be on the fence every year about it,” James said. “It’s always a fence year for me. I know they’re getting tired of me, though, so I’m not even going to start up nothing.”
He saw Dwight Howard, the last true NBA superstar to compete (Blake Griffin is no superstar talent), and has seen that he had one to two years of being praised as the best dunker in the NBA. An accolade that offers nothing more than an ego boost for a player.
He made a promise that he would be in the dunk contest a few years ago. Well, unlike his Miami Heat championship quote of "Not 1, Not 2, Not 3..." which is coming to fruition since he has yet to win one or two, he has failed to showcase his ability that signified him as a future NBA superstar when he was 16-17.
NBA stars are always looking for something that only benefits them and their sponsors. Winning a dunk contest is like having an amazing birthday party at a huge club, short-lived but can lead to legendary moments.
Which is ironic that NBA superstars are so scared to party on the court during All-Star break. [Follow me @TravisHouser]