Danny Sheridan is USA Today's oddsmaker. He occasionally catches onto a scoop and breaks news "months ahead" of the major news outlets actually announce them, he bragged in his now infamous Paul Finebau radio interview. The same interview that was discussed for months to be when the alleged Cecil Newton $180,000 "church donator" was to be revealed by Sheridan. He claimed he, along with the NCAA, have "the name" of the huge donator.
Not so fast. Once the Paul Finebaum interview began, he had his lawyer accompany him on a phone interview to say that legal issues are in play and that Sheridan can not reveal the name. Backlash, backlash, backlash, began to follow Sheridan all month. Not just by the Auburn fans, but journalists and, more importantly, the NCAA organization themselves chastised his actions. Claiming that Sheridan's big news stories were all “vague, unsubstantiated claims.”
Now Sheridan has begun the apology tour that has been needed since May when he set up the interview with Finebaum to reveal "a name." He told Gregg Doyle of CBS Sports that, "I learned my lesson. I never should have got involved. And I apologize I did get involved."
Breaking news can make a journalists career. For Sheridan to risk his longtime career, that got him hired by USA Today, for an alleged story on Cam Newton was foollish. Sadly, Sheridan apologized to the wrong person first. Cam and Cecil Newton are the first people he should of made contact before even discussing any matter of his made-up story.
Lesson to be learned: D